Intelligent Instructional Technology
July 15, 2009
11:30AM
Beyond “Learning by Doing“, “Simulations“, “Serious Games”, or “Web 2.0” is possible the natural solution of user-driven personalized learning… empowered by embedded, dynamically profiled objects. Consider Learning Objects that are not only easily assessable by the user or are “on-demand”, but also are “embedded” within day-to-day job tools and tasks or are “within-the-job”.
Whether online or off, smart phone or computer, LMS or game-based… objects that are intelligent to both their context and user are the sustainable future of “training”. The more we move away from the “NEXT” button and move towards immersive experiences, the more we integrate learning where it is actually needed (in the moment) and, therefore, the more our clients will actually learn and the more they will need the expert training professional's critical thinking and unbounded creativity.
What You Will Learn:
• How the technology platform is irrelevant if small immersive activities or applications are integrated into a learner's everyday tools
• How tagged objects can respond to an individual's dynamic profile within the context of intelligent templates
• How the video gam e industry can influence eLearning and we don't mean in just "gaming"
• How personalizing learning is more than designing multiple pieces of content for varying learning styles, but is personally relevant due to it's being at the right time and the right place
Mary Schenck-Ross has been sparking curiosity in learners and enabling them to learn in their own way through toys, magazines, games, workshops and software since she began her career during the early days of Sesame Street. She moved to New York after attending SMU in Dallas and Art Center College of Design in Los Angeles and now happily resides outside Austin, Texas towards the Hill Country.
The software development firm she founded, Looking Glass Software, produced award-winning software for Disney, Sesame Street, Mister Rogers, Bantam Books, and Mc Graw-Hill. Mary led product development for The Learning Company (the largest educational software publisher for 15 years) in its heyday delivering product systems that contributed to their 10x revenue valuation of $ 650M.
Her design firm, Schenck Design Associates, serviced Fortune 500 companies such as Dr Pepper, Belo Corporation,, Dresser Industries, Texas Instruments and Centex. Mary conceptualized and developed the first electronic learning toys that launched an industry with Speak & Spell, the 1st PC Computer Fun, speech recognition Voyager, electronic busy box Touch N’ Tell and many more. She also designed the very first learning game software in the early 1980’s. Her on-site work at Sesame Street helped launch their software division. Extensive consulting projects for companies such as Paramount’s Computer Curriculum Corporation, Kaleida (IBM-Apple) and Microsoft helped launch divisions and form the strategies for acquisitions.
Mary founded and raised the funds for Adaptive Learning Technology, Inc., a University of Texas Technology Incubator start-up. The company developed a proprietary technology embedded within individualized educational online worlds. Her firm was acquired by Ignite! Learning where Mary served as Chief Design Officer through their initial years. Her high level consulting with Leap Frog and Spin Master Toys has propelled her toy invention business. Her Adaptive Learning Technology core engine is now the “secret sauce” behind a new social world for tweens in development that responds to their individual social-emotional developmental needs.
An unusual combination of product vision and design experience, learning theory knowledge, marketing, and business development expertise allows her to identify market differentiators, conceptualize next generation product solutions and inspire others through product consulting, executive coaching and workshops.
Wednesday, July 15, 2009
DoubleTree Hotel @ McCollough & 410
Note that this is a lunch time meeting!
11:00AM Social Networking
11:30AM Dinner
12:00PM Presentation
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